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Google Ads that pay for customers, not just clicks
Google ads reach people who are searching for your service right now. I set up campaigns so your budget goes on enquiries, not random visits.
Scope
What I do
Account and conversion setup
We count calls, forms and WhatsApp messages, not just clicks.
Keywords and negatives
I exclude searches like “free”, “course” or “jobs” that waste budget.
Google Business Profile
A complete profile with services, photos and reviews: free traffic from Google Maps.
Management and reporting
Every month you know what you spent and how many enquiries it brought.
Pricing
from 149 € + VAT / month
One-time campaign setup: 149 € + VAT. With a larger ad budget: 15% of ad spend between 1,000 € and 2,500 € per month, and 10% above 2,500 € (minimum 375 €). The ad budget itself is paid directly to Google. For a small local business a sensible budget starts at about 350 € per month.
Example: the Petrabis campaign
(case study coming soon)
When Google Ads makes sense
Google Ads works best when people are already searching for what you offer: a plumber, a dentist, an English-speaking electrician. Your ad appears at the top of the results at exactly that moment. You pay per click, and my job is to make sure the clicks come from people who can become customers.
It works less well for new services that nobody searches for yet. In that case it is usually better to start with Facebook and Instagram ads, which show your offer to people in your area.
Start with your Google Business Profile
Before you spend anything on ads, it is worth sorting out your Google Business Profile. It is a free listing in Maps and in the search results, where customers see your hours, phone number, photos and reviews. I set it up together with the campaign. For ongoing care of your profile, reviews and AI answers, see Google & AI visibility.
Step by step
How we get started
Call
We agree which services to advertise, in which area and what budget feels safe for you.
Setup
I create or tidy up the account and set up tracking for calls, forms and WhatsApp messages.
Launch
Keywords, negative keywords, ad copy and extensions with your phone number and address.
Management
I regularly review the search terms and switch off what does not bring enquiries. You get a report every month.
How much to spend on ads
You pay the ad budget directly to Google, separately from my fee. For a small local business a sensible budget starts at about 350 € per month. A smaller budget is possible, but your ads show less often and it takes longer to collect data.
The first weeks are for learning. We see which searches bring calls and which only bring clicks, and I move the budget to where enquiries cost the least.
What you see in the report
- how much you spent that month
- how many calls, forms and messages came in
- what one enquiry cost
- what I changed and what I plan next
Questions
Questions about Google Ads
Your question is not here? Write or call me. I reply within one working day.
How much does Google Ads management cost?
From 149 € + VAT per month, plus a one-time campaign setup fee of 149 €. With a larger ad budget I charge 15% of ad spend between 1,000 € and 2,500 € per month and 10% above that (minimum 375 €). The ad budget is paid separately, directly to Google.
When will I see the first results?
Your ads start showing as soon as Google approves them. To judge fairly what one enquiry costs, you need a few weeks of data.
Do I have to sign a long contract?
Not for campaign management on its own. The 6-month minimum only applies to the Website + Ads package, where you get the website at a lower price.
Will the ad account be mine?
Yes. The Google Ads account belongs to your business, and I have access to it as the person managing it.
Will ads work without a good website?
Not very well. The ad brings the visitor, but the website convinces them to call. If your site is slow or hard to read on a phone, we fix it or build a new one first.
Do you also run Facebook ads?
Yes. I manage Facebook and Instagram ads from 149 € + VAT per month on the same terms.
Let’s talk about your website
I reply within one working day. Quotes are free.